Indian farm products queue up for a unique mark that lends them an internationally recognised status, reports KA SHAJI in Kochi
IT IS THE original black gold — long before oil was discovered under the desert sands, it was the lure of this spice that had launched a thousand ships. Columbus reached the West Indies, but it was the Malabar coast that was his real destination. The treasure he was seeking to trade in — pepper. The seafarer who did reach the pepper coast, Vasco da Gama, wanted his men to take back saplings. King Zamorin of Calicut (now Kozhikode) was unfazed. “They can’t take along our monsoon,” he is supposed to have famously said.
The Branding Of Region